Content has always been important, but with so many channels of presentation and distribution, how will your company prepare for what needs to be documented in 2020?
You need to convey what your products do and find the best ways for your users to navigate the products. In order to do that, you must have a user experience (UX) designer who understand you, your clients, and the product itself.
All trend reports for 2020 cite chatbots, voice assistants and artificial intelligence (AI) as the vital path to communicating with your clients and users. Having scripts written in human language conveying a conversational tone and a proper design flow will allow your company to provide superior service.
From the Project Charter to the Lessons Learned, project management documentation is important to every aspect of your company’s plan. With that, it’s very important that your professional writing delivers in every detail to complete the initiative quickly and within budget.
Explainer videos for products, services or business concepts are on the rise. According to HubSpot, 72% of customers would rather learn about a product through video. Even your Executive team would appreciate having company information presented in a video format, as opposed to text, per Wordstream. Video script writers who understand process, how to interview, what your clients need, and how best to explain concepts through video will be in demand in 2020.
A large amount of information used in training is being presented via video format; however, having a written script is vital to the final product. Professional writers will need to determine a learning objective, a sequencing plan (job task, chronological sequencing, etc.) and write any accompanying handouts or worksheets.
The entire world runs on software and someone needs to explain how it works. Technical writers are user advocates who speak the languages of software engineers as well as users and provide documentation to bridge these two worlds. As technology and platforms have become more complex, this has allowed Help files to be more individualized and user centered.
Have you had the conversation with your group about documentation? If not, you can always talk with someone who understands professional writing and how to help your team make the most of your products and services in the coming year.