In true information developers fashion (I’m a technical writer!), each week I will be sharing what I’m learning with the understanding that you may want to learn something new, too.
New terms this week: contextual search, inferred search, intent-based search, local pack, business card, suggested searches, meta tags, active sharing, metrics, schema, microdata, citations, and backlinks.
The training course I took was the SEO Tools Fundamentals course on Lynda.com – check it out for more information. It’s a great course to learn the basics.
Starting a website in 2016 has not been the same as starting one four years ago. Now, considerations should be made for search engine optimization (SEO), keyword placement and relevance because Google, the premier search engine, has defined new terms in the searching, finding and targeting of both consumers and businesses in the world of the internet.
Through training videos, in-person tutorials, consultations, networking and lots of online research, I’ve learned a great deal about the art and science of writing for SEO. Not only must I have blog posts showing my experience as a writer, but that I need to craft posts for an audience who has a greater understanding of technology than at any other time in history. Blog readers now want to be engaged, informed and entertained so most posts should now include 300-500 relevant words, researched topics, statistics, graphics and specific topical information to not merely appear in a general search but continue to remain “above the fold” on a search results page.
Cue freelancing startup Hyper Writer LLC who bursts onto the scene with ideas a-plenty, packing an English degree and almost two decades of writing savvy with business (Human Resources, policy and procedures, resume guides), technical (user manuals, getting started guides, design specifications), copywriting (blog posts, web content, email marketing), training (PowerPoint, videos, online help) and general writing for executive summaries, reports and testing reviews.
This week, do some searches for your profession, read the first few posts and see if you can catch the keywords to use to bump up your search engine ranking.